Your company introduces a car priced at Rs 1 lakh (US$ 2500) and becomes internationally famous. A few months after production starts, a customer's brand-new car goes up in flames on the way home from the dealer. The family is too traumatised to consider buying another car. How do you react?
"We regret the inconvenience" -- hm, seems a bit inadequate.
"I fell off a bicycle when I was a kid, but later rode it, overcoming my fear" -- not an improvement.
I'm waiting to see where it goes from here. For me, the good name of the Tatas -- and it was a very good name at one time -- has been permanently tarnished by Tata Indicom (I'm a former customer) and Tata Motors (I'm not a customer but never seem to hear good things about their vehicles); and especially by their antics in Singur and Ratan Tata's subsequent cosying up to the butcher of Gujarat.